Eyowo

One bank for everything money

Eyowo
Overview

Eyowo is a digital gateway that helps users spend, receive, and send money using a mobile phone. Everyone that has a registered phone number can have access to an Eyowo account that can make and receive payments. Transactions can either be done on the web, mobile app or through USSD code, and you can pay utility bills, make or receive payments and purchase airtime instantly.

In 2019, Eyowo was launched and the objective was to give everyone access to basic financial services. And you don’t even need internet network to access its services as anyone who has a mobile phone can send, spend, receive, save and borrow money through the platform.

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My contribution

Product strategy
User research
Product design

Team

1 x product Manager
3 x product Designer
4 x engineers

Year

2021
The challenge

Eyowo as a wallet is quite a remarkable product. In just 2 years the product serviced up to 4 million users and by 2020 processed over ₦5 billion transactions. It presents a complete revolution in the way peer to peer banking is perceived but in scaling it to a digital bank, we decided to start over, coming up with a redesign.

The huge breakthrough we had with the new redesign, was to shift our focus from the idea of just “banking on your phone” to a more human-centric purpose “Inclusion and Human Growth” without compromise. We also had to figure a way to make the new design simple to use, easy to scale, and fundamentally poised to make users grow financially.

My Role

I was responsible for the Grow feature in the product which was the Save and Budget control feature. I worked alongside the Design Lead and a designer, my Product Manager, Engineering Lead, 3 Frontend Engineers, 1 Backend Engineer.

Research

Redesigning a product with active users can be quite tricky, so we had to refine every detail and flow in service of the user. We had to be clear on what is right and highlight the part of the product that can be better. I researched with 15 participants between the age of 17 - 40 years. The primary reason was to understand the reasons behind people’s financial decisions as well as the barriers they encounter that affects their financial well-being.

1. Financial Literacy
2. Low or no income
3. No financial goal or control
4. Trust, risk and fear
5. Financial depencies

Research 2Research 3Research
Wireframing

I started creating the low-fi concepts for save and budget control feature. After having a go-ahead from the Product Manager, developers, and Stakeholders on the mockups, we began to conduct usability tests with the low-fidelity mockups.

WireframeWireframe
Visual Design

Once we had confidence in the design, we began digitalising designs. This feature below was driven by research, user stories, client feedback, and user testing.

SaveSaveSaveSave

"David is everything you want in a good creative. He is great at his craft, he is a good designer, he can tell stories through his work, he can make prototypes. But additionally, he is a fantastic team player. He happily picks up any task that needs to get done, brings energy and joy to any room, works extremely hard, and will always go the extra mile. I can’t say enough good things about David, he is a wonderful person."

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Temidayo Oluwaniyi

Lead Product Designer @ Eyowo
The Result

After the relaunch, we had over 75% increase in user satisfaction rate, and over 125,000 active users on the mobile app and there was also increased rate in transaction.

Learnings

1. Simplicity is strength - As a designer, we are often lured by attractive, trendy and out of the box designs.  But, We must always remember the ‘why’. The primary goal is to understand the user, their problems and then come up with a design that solves it.
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2. Seek out feedback early and continually - The trouble with most of us is that we would rather be ruined by praise than saved by criticism. Keeping the stakeholders/users in loop and testing solutions in whatever form (paper, low-fi or hi-fi) as early as possible saves ample amount of time and re-work.

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